I don't think our problem is advertising, it is what our focus is

.
If we take YGO out of our name, do a proper name change, and broaden our interest, we'd be kickin with members in no time.
The stigma of being a YGO-centric site instead of just being an anime site, drives away potential members.
The original series of YGO is dead and once GX started it only promoted the OCG/TCG, not the fandom. This is where we lost a chunk of our members morale in the series. (no offense to cardplayers

)
Anyway, if changes were to be made, I have no problem in helping. My activity has been poor, but since I'll be starting a new semester at University, my schedule is much more open and free for commitment online then it used to be =].